ActionScript

Glossary

ActionScript
A programming language for scripting Adobe Flash movies and applications.

Affiliate
Web publishers who syndicated Brightcove Players.

Asset
A digital file (image, video, etc.) used in creating video titles.

Background image
A JPG graphic placed in Players to set the look and feel of the Player.

Batch provisioning
A feature that automates file uploading and the creation of titles and lineups an XML manifest and FTP.

Blog
A web-based publication consisting of periodic contributions, often in reverse chronological order.

Boolean
A value that is either "true" or "false".

Brightcove API
The Brightcove API (Application Programming Interface) allows developers to use JavaScript and ActionScript to create custom player experiences.

Brightcove Console
A rich Internet application for accessing and controlling the Brightcove service.

Brightcove Player
A Flash application for viewing video and in some cases browsing a video library.

Brightcove service
An Internet TV service for delivering broadband video channels.

Broadband video channel
A collection of related videos distributed through the Internet.

Bumper
A short video clip that can appear before a full-length video or when a player loads.

Codec
A program for encoding or decoding digital media.

CSS
Cascading Style Sheets are a standard mechanism for controling the design of an HTML page.

DRM encoded
Digital Rights Management is a way to encrypt media files to control usage and prevent piracy.

Flash
A technology platform for creating and delivering web multimedia and rich Internet applications.

Flash-based application
An application created with Adobe Flash.

Flash full-length video
A Flash Video (FLV) file used in a Brightcove video title.

WMV full-length video
A Windows Media Video (WMV) file used in a Brightcove pay media video title.

FLV (Flash Video) format
A file format used to deliver video over the Internet to the Adobe Flash Player.

Genre
A content category (such as Business News or Video Music) that you associate with a video title in the Brightcove service.

Hexadecimal
A numerical notation used to specify colors on webpages. Twenty-four bit color is represented in the format #RRGGBB, where RR specifies the the Red component of the color, GG the Green component and BB the Blue component.

HTML
(HyperText Markup Language) A markup language designed for the creation of web pages with hypertext and other information to be displayed in a web browser.

JavaScript
A scripting programming language best known for its use in websites, although it is also used to enable scripting access to objects embedded in other applications.

JPEG
(Joint Photographic Experts Group) A commonly used standard method of lossy compression used for digital images. JPEG is the standard image format used in the Brightcove service for thumbnails, video stills, and background images).

Lineup
A collection of Titles that are grouped together in a particular order for playback in a Brightcove Player. You can think of a Lineup as a playlist that you create for your audience.

Logo
A proprietary graphic that symbolically represents a company's brand.

Logo Overlay
A small transparent image that is displayed in the video playback window.

Loop/looping
When the videos in a lineup are completed the lineup starts playing at the beginning.

Metadata
Metadata refers to the descriptions, tags, genre, and other related information that you provide in the definition of a video Title.

MPAA film rating system
A system, instituted by the Motion Picture Association of America, to rate a movie based on its content. The MPAA rating system (G, PG, R, etc.) is the most recognized system for classifying potentially offensive content, but is usually restricted to use in the film industry because the MPAA has trademarks on each individual rating.

Pay Media
Downloadable videos that are rented or purchased by consumers.

PayPal
PayPal (a subsidiary of eBay) is a payment processing service for online vendors.

Playback
The playing of video media in a Brightcove Player.

Player publishing code
The code "snippet" (JavaScript, ActionScript, or HTML) used to embed a Brightcove Player in a web page, pop-up window, or Flash application.

Preview video
Up to 30 seconds of video content that acts as a trailer or teaser to the featured video in a video Title.

PSD
The default file extension of the proprietary file format of Adobe System's Photoshop program.

RSS feed
Really Simple Syndication is a popular technology for notifying users of updates to content in a website, blog, or Internet TV channel.

Search engine
A program, such as Google, designed to help find information on the Web.

Social network website
A website, such as MySpace.com, which offers its viewer members the ability to share messages, media, and other information with each other.

Still image
A static image that displays in the playback area of a video Player before or after video playback.

SWF (Small Web Format) file
SWF is a compressed and uneditable vector graphics format used in Flash applications.

Syndication offer
An offer to syndicate a Brightcove Player or channel.

Syndicated Player
A Player that is syndicated by an affiliate and embedded into their web site.

Tags
Individual keywords or phrases for organizing content. Brightcove supports the use of tags to as a way for publishers to organize and classify video titles.

Thumbnail
An small image associated with a video Title used in listings for the Title in Players, websites, and video search engines.

Title
A video Title is a content object that includes descriptive metadata, graphics, and encoded video file(s) for playback. Titles are a centeral organizing concept within Brightcove.

TV Parental Guidelines
A content rating system established by the U.S. Federal Communications Commission (FCC) for classifying TV shows based on how the age appropriateness of the content.

URL
A Uniform Resource Locator (URL) is a way to identify a resource and its location on the Internet (e.g. http://www.brightcove.com).

Video editing tools
A software application for editing video files on personal computer.

Windows Media Video (WMV)
A video file format created by Microsoft that is supported in Microsoft Windows.

WMV full-length video
A Windows media video file added to a pay media video Title for sale or rental to consumers.